Spaceful - a CMS platform

Spaceful - a CMS platform

Spaceful is a CMS platform for the creation of dynamic commercial real estate tour books. This platform delivers next-generation real estate touring experiences for brokers and their clients while saving time, improving the ability to showcase properties, and strengthening broker-tenant interaction with digital capabilities.

Spaceful is a CMS platform for the creation of dynamic commercial real estate tour books. This platform delivers next-generation real estate touring experiences for brokers and their clients while saving time, improving the ability to showcase properties, and strengthening broker-tenant interaction with digital capabilities.

introCMS

My Role
Research 
User Interface
User Experience
Branding

My Role
Research 
User Interface
User Experience
Branding

Client
Xceligent, Inc. 

Client
Xceligent, Inc. 

Year
2016

Year
2016

Company
Originate

Company
Originate

Research

Version 1.0 of this project was a reserach-heavy project, with all UX and UI decisions backed up by numerous qualitative and quantitative data sourced from user testing, analytics, card sorting, surveys, visual content blocking, competitive and comparative analysis, information architecture analysis as well as current and potential new user interviews.

Our Users

In the first phase we discovered 3 key personas involved in the creation of a tour book – a junior broker, an administrative assistant and a senior broker. Our primary persona, Jim, is a junior broker responsible for gathering information on all current listings and curating a tour book experience for each individual client.

Jim
Junior Tenant Broker

Jim will search for all possible listings that meet the client’s needs, and then go through each one, eliminating some for various reasons (bad owner, old building etc.). Jim will then call the listing broker for each space and confirm the details. He then takes the final list of spaces and creates a tour book.

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Current behaviors

• Account and customer relationship management
• Works closely with senior brokers
• Conducts space tours
• Does a lot of administrative work for senior broker
• Regularly researches the market
• Participates in lease negotiations

Painpoints + Frustrations

• Can’t access information outside of his office
• Lead generation (tenants & landlords)
• Lacks credibility / network / experience
• Encounters financial pressures
• Poor time management skills
• Signing representation agreements

User journey map

Based on user interviews we created a multi-layered journey map outlining the entire process of leasing a commercial real estate property, from initial listing through to finalizing a signed deal. This allowed us to pinpoint key user interactions and signature moments between all parties involved in this process. 

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Concept and Features

Our main focus was to design a CMS that supported the creation of PDFs and a responsive site, while improving the current workflow of the MVP.


Using an intuitive drag-and-drop interface, tenant brokers can quickly assemble digital tour books and dynamic tour experiences with pre-populated information about each building space. Property information is drawn from Xceligent's space and listings data, as well as data from third-party providers. Collaborators can contribute and edit tour books in progress, effectively eliminating the need for brokerage firms to painstakingly prepare presentations and marketing booklets from scratch.

 

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Brokers can now customize forms, enter data quickly, and instantly pull property information from past tour books and third-party data providers.

Brokers can now customize forms, enter data quickly, and instantly pull property information from past tour books and third-party data providers.

Analytics

As the broker starts sharing information, Spaceful starts to auto-generate a report. This report provides the user with an easy-to-read overview of their digital tour book traffic to better understand their client needs.

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Visual Language

As the sole visual designer on the team, I was responsible for the product’s style guides and design artifacts. The style guide was inspired on Xceligent’s branding. Through features and epics, I began solving the finer details of visual design: Type hierarchy, layouts, grids and color palette. This allowed me to experiment with different options while making some decisions before proceeding to a higher level of fidelity.  

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I also worked on the creation of a design system for this application. I delivered to the Spaceful team documentation on principles and best practices for the whole application. Here are some of the screens we worked on:

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Font family used for this project:

Franklin Gothic

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Designed by Danny Pirajan

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