Digital tour book assistant

Digital tour book assistant

The digital tour book assistant is a responsive site generated by a CMS platform for brokers. It allows brokers to share building specs, floor maps, images, and itineraries with their customers. This site also helps clients gather photos, share notes, and create reports for each of the offices visited.

The digital tour book assistant is a responsive site generated by a CMS platform for brokers. It allows brokers to share building specs, floor maps, images, and itineraries with their customers. This site also helps clients gather photos, share notes, and create reports for each of the offices visited.

iphone&ipad

My Role
Research 
User Interface
User Experience
Branding

My Role
Research 
User Interface
User Experience
Branding

Client
Xceligent, Inc. 

Client
Xceligent, Inc. 

Year
2016

Year
2016

Company
Originate

Company
Originate

Research and User Tests

For many years brokers have shared their commercial listings with their clients by creating PDFs using software platforms like excel and powerpoint. The digital tour book experience we created has a unique value proposition for both brokers and clients, revolutionizing the way they experience and navigate the commercial real estate world.


We started by researching the broker user journey, discovering a need to focus and prioritize information architecture due to the complex nature of the interactions required in their workflow.

journeyMap_digitaltourbook

Through the creation of the above journey map we discovered that when tours start, brokers experience a number of significant pain points and needs that are currently not met in the market. This includes simultaneously coordinating with the different landlord brokers they’re meeting, remembering client opinions, answering questions about spaces on the fly, and beyond. Throughout user interviews we linked these needs and pain points to three key user personas.

iPhone _wireframe
wireframes_screens

We developed multiple concepts into wireframe prototypes which were then tested with brokers and clients then iterated upon to reach our final product.

desktopmockup
analog

The platform helps you organize notes and take photos while you're on the tour. Users can send a link to other tour participants to collaborate or to review those on desktop or smartphone.

Visual Language & Branding

As the sole visual designer on the team, I had responsibility to create the product’s style guides and design artifacts. Through wireframes, I began solving the finer details of visual design: Type scale and hierarchy, layouts, grids and color palette. This allowed me to experiment with different options while making some decisions before proceeding to a higher level of fidelity. This initial branding is now used as a framework by the rest of the design team to create new concepts.

swatchesDTB

Font family used for this project:

Franklin Gothic

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Designed by Danny Pirajan

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